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Abstract

A key challenge for managing talent in organizations is locating and coordinating expertise. In this study, we propose that employees who use social media can help an organization locate knowledge workers who are vital to organizational growth and competitiveness. We draws on transactive memory (TM) theory to examine the relationship between social media use and knowledge workers’ access to information as mediated by the formation of an organization-wide transactive memory. We conducted the research using a mixed-methods approach that combined insights from a qualitative investigation with a confirmatory large-scale survey in a multinational information technology firm. We empirically show that social media use had a positive but indirect relationship with knowledge workers’ access to information via the mediation of the three dimensions of TM. We discuss our findings’ implications for theory and practice, including human resource management, and directions for future research.

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