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Description
Subscription-based crowdfunding represents a novel crowdfunding approach, which can reduce the harmful ad- and algorithmic dependency that online creators are experiencing. By utilizing recurring payments and continuously running campaigns, subscription-based crowdfunding platforms enable creators to fund a stable income and democratize their content creation process. Subscription-based crowdfunding platforms are financially successful (e.g., Patreon, OnlyFans), offer tremendous potential for online value creation, and exhibit characteristics that significantly differ from traditional crowdfunding approaches. To better understand these platforms, we develop a theoretically and empirically grounded taxonomy of crowdfunding platforms, which specifically addresses the novel characteristics of subscription-based approaches. Thereby, we contribute to IS research by offering a standardized framework to organize previously disordered knowledge about crowdfunding platforms and enable the creation of hypotheses about the relationship between crowdfunding platforms’ characteristics. Additionally, we provide an overview of the current crowdfunding landscape and outline the beneficial characteristics of subscription-based crowdfunding for scholars and practitioners.
Recommended Citation
Lingnau, Nicholas Valentin, "Support Me Once or Every Month - A Taxonomy of Traditional and Subscription-Based Crowdfunding" (2022). Wirtschaftsinformatik 2022 Proceedings. 6.
https://aisel.aisnet.org/wi2022/digital_markets/digital_markets/6
Support Me Once or Every Month - A Taxonomy of Traditional and Subscription-Based Crowdfunding
Subscription-based crowdfunding represents a novel crowdfunding approach, which can reduce the harmful ad- and algorithmic dependency that online creators are experiencing. By utilizing recurring payments and continuously running campaigns, subscription-based crowdfunding platforms enable creators to fund a stable income and democratize their content creation process. Subscription-based crowdfunding platforms are financially successful (e.g., Patreon, OnlyFans), offer tremendous potential for online value creation, and exhibit characteristics that significantly differ from traditional crowdfunding approaches. To better understand these platforms, we develop a theoretically and empirically grounded taxonomy of crowdfunding platforms, which specifically addresses the novel characteristics of subscription-based approaches. Thereby, we contribute to IS research by offering a standardized framework to organize previously disordered knowledge about crowdfunding platforms and enable the creation of hypotheses about the relationship between crowdfunding platforms’ characteristics. Additionally, we provide an overview of the current crowdfunding landscape and outline the beneficial characteristics of subscription-based crowdfunding for scholars and practitioners.