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Description
As organizations drive the development and deployment of Artificial Intelligence (AI)-based technologies, their commitment to ethical and humanistic values is critical to minimizing potential risks. Here, we investigate talent attraction as an economic incentive for organizations to commit to ethical AI. Based on Corporate Social Responsibility (CSR) literature and signaling theory, we present a mixed-methods research design to investigate the effect of ethical AI commitment on organizational attractiveness. Specifically, we i) identify signals of ethical AI commitment based on a review of corporate websites and expert interviews and ii) examine the effect of selected signals on organizational attractiveness in an online experiment. This short paper presents first results on ethical AI signals and details the next steps. Our research will contribute to the theoretical conceptualization of ethical AI as a part of CSR and support managers of digital transformation processes when weighing investments in ethical AI initiatives.
Recommended Citation
Clausen, Sünje; Brünker, Felix; Jung, Anna-Katharina; and Stieglitz, Stefan, "The Impact of Signaling Commitment to Ethical AI on Organizational Attractiveness" (2022). Wirtschaftsinformatik 2022 Proceedings. 10.
https://aisel.aisnet.org/wi2022/digital_business_models/digital_business_models/10
The Impact of Signaling Commitment to Ethical AI on Organizational Attractiveness
As organizations drive the development and deployment of Artificial Intelligence (AI)-based technologies, their commitment to ethical and humanistic values is critical to minimizing potential risks. Here, we investigate talent attraction as an economic incentive for organizations to commit to ethical AI. Based on Corporate Social Responsibility (CSR) literature and signaling theory, we present a mixed-methods research design to investigate the effect of ethical AI commitment on organizational attractiveness. Specifically, we i) identify signals of ethical AI commitment based on a review of corporate websites and expert interviews and ii) examine the effect of selected signals on organizational attractiveness in an online experiment. This short paper presents first results on ethical AI signals and details the next steps. Our research will contribute to the theoretical conceptualization of ethical AI as a part of CSR and support managers of digital transformation processes when weighing investments in ethical AI initiatives.