When the Service Fails: The Impact of AI Involvement in Online Pharmacies on Consumers' CSR Perception

Authors

• Le Zhang, School of Business and Management, Shanghai International Studies University, Shanghai, 201620, China
• Lin Xia, School of Business and Management, Shanghai International Studies University, Shanghai, 201620, China
• Shanshan Guo, School of Business and Management, Shanghai International Studies University, Shanghai, 201620, ChinaFollow

Recommended Citation

Zhang, Le; Xia, Lin; and Guo, Shanshan, "When the Service Fails: The Impact of AI Involvement in Online Pharmacies on Consumers' CSR Perception" (2026). WHICEB 2026 Proceedings. 93.
https://aisel.aisnet.org/whiceb2026/93