Daily Digital Factors Driving Impulse Buying Among Middle-aged and Older Consumers: A Perspective of Customer Inspiration

Authors

• Muyang Zhang, Communication University of China, Beijing 100024, China
• Yi Cui, Communication University of China, Beijing 100024, China
• Ziyi Wu, Communication University of China, Beijing 100024, China

Recommended Citation

Zhang, Muyang; Cui, Yi; and Wu, Ziyi, "Daily Digital Factors Driving Impulse Buying Among Middle-aged and Older Consumers: A Perspective of Customer Inspiration" (2026). WHICEB 2026 Proceedings. 5.
https://aisel.aisnet.org/whiceb2026/5