Immediate Feedback Not Always Optimal: Interactive Effects of MOBA Game Communication System Affordance and Feedback Immediacy on Purchase Intention

Authors

• Yihua Kong, Wuhan University, Wuhan HB 430072, China
• Nan Wang, Wuhan University, Wuhan HB 430072, ChinaFollow

Recommended Citation

Kong, Yihua and Wang, Nan, "Immediate Feedback Not Always Optimal: Interactive Effects of MOBA Game Communication System Affordance and Feedback Immediacy on Purchase Intention" (2026). WHICEB 2026 Proceedings. 67.
https://aisel.aisnet.org/whiceb2026/67