How Value Signals and Processing Costs Shape Livestream Traffic: An Information-Foraging View of Short-Video Commerce

Authors

• Pengxiang Hu, School of Management, Zhejiang University of Finance & Economics, Hangzhou 310000, China; School of Accounting, Zhejiang University of Finance & Economics Dongfang College, Haining 314400
• Tianyun Xie, School of Management, Zhejiang University of Finance & Economics, Hangzhou 310000, China; School of Accounting, Zhejiang University of Finance & Economics Dongfang College, Haining 314400
• Surong Yan, School of Management, Zhejiang University of Finance & Economics, Hangzhou 310000, China
• Lu Wang, School of Management, Zhejiang University of Finance & Economics, Hangzhou 310000, China
• Yuangao Chen, School of Management, Zhejiang University of Finance & Economics, Hangzhou 310000, ChinaFollow

Recommended Citation

Hu, Pengxiang; Xie, Tianyun; Yan, Surong; Wang, Lu; and Chen, Yuangao, "How Value Signals and Processing Costs Shape Livestream Traffic: An Information-Foraging View of Short-Video Commerce" (2026). WHICEB 2026 Proceedings. 42.
https://aisel.aisnet.org/whiceb2026/42