From SEO to GEO: A Study on the Applicability of Traditional Search Engine Optimization Metrics to Generative Search Engines

Authors

• Ran Hu, International Business School, Beijing Foreign Studies University, ChinaFollow
• Yanli Pei, International Business School, Beijing Foreign Studies University, ChinaFollow

Recommended Citation

Hu, Ran and Pei, Yanli, "From SEO to GEO: A Study on the Applicability of Traditional Search Engine Optimization Metrics to Generative Search Engines" (2026). WHICEB 2026 Proceedings. 36.
https://aisel.aisnet.org/whiceb2026/36