An Economic Analysis of Traffic Purchase Behavior in Live Streaming E-commerce: A Two-Stage Dynamic Pricing Sales Strategy

Authors

• Jianjian Chen, School of Information Management and Mathematics, Jiangxi University of Finance and Economics, Nanchang 330032, China
• Xin Chen, School of Information Management and Mathematics, Jiangxi University of Finance and Economics, Nanchang 330032, ChinaFollow
• Nan Yuan, School of Information Management and Mathematics, Jiangxi University of Finance and Economics, Nanchang 330032, China

Recommended Citation

Chen, Jianjian; Chen, Xin; and Yuan, Nan, "An Economic Analysis of Traffic Purchase Behavior in Live Streaming E-commerce: A Two-Stage Dynamic Pricing Sales Strategy" (2026). WHICEB 2026 Proceedings. 125.
https://aisel.aisnet.org/whiceb2026/125