The Impact of Government Subsidies on E-Retailing Strategies: A Double-Edged Sword for Retailers?

Authors

• Xiaomin Liu, School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710061, China
• Yanping Guo, Xiaomin Liu School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China
• Chaofan Yang, School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710061, ChinaFollow
• Bingqing Xiong, Deakin Business School, Deakin University, Burwood VIC 3125, Australia

Recommended Citation

Liu, Xiaomin; Guo, Yanping; Yang, Chaofan; and Xiong, Bingqing, "The Impact of Government Subsidies on E-Retailing Strategies: A Double-Edged Sword for Retailers?" (2026). WHICEB 2026 Proceedings. 122.
https://aisel.aisnet.org/whiceb2026/122