The Influence of Time Distance and Reference Price on Purchase Behavior in Scarcity Promotion

Authors

Yiqian Yao, Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Edu-cation and Shanghai), School of Business and Management, Shanghai International Studies University, Shanghai, China
Caihong Jiang, Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Edu-cation and Shanghai), School of Business and Management, Shanghai International Studies University, Shanghai, ChinaFollow
Jie Zheng, Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Edu-cation and Shanghai), School of Business and Management, Shanghai International Studies University, Shanghai, China

Recommended Citation

Yao, Yiqian; Jiang, Caihong; and Zheng, Jie, "The Influence of Time Distance and Reference Price on Purchase Behavior in Scarcity Promotion" (2025). WHICEB 2025 Proceedings. 86.
https://aisel.aisnet.org/whiceb2025/86