Gamified Crowdfunding: A Study on the Impact of Gamification Elements on Value Co-creation in “MoDian” APP's Designer Toy Crowdfunding Projects

Authors

Yuanyue Feng, Shenzhen University, Shenzhen, 518000, CN
Jingpei Zhang, Greater Bay Area International Institute for Innovation, Shenzhen University, Shenzhen, 518000, CNFollow
Jingze Li, Greater Bay Area International Institute for Innovation, Shenzhen University, Shenzhen, 518000, CN
Xueying Zhang, School of Journalism and Communication, Zhengzhou University, Zhengzhou, 450000, CN
Congcong Yang, Department of Applied Economics, School of Economics and Management, Dongguan Uni-versity of Technology, 518000, CN

Recommended Citation

Feng, Yuanyue; Zhang, Jingpei; Li, Jingze; Zhang, Xueying; and Yang, Congcong, "Gamified Crowdfunding: A Study on the Impact of Gamification Elements on Value Co-creation in “MoDian” APP's Designer Toy Crowdfunding Projects" (2025). WHICEB 2025 Proceedings. 83.
https://aisel.aisnet.org/whiceb2025/83