How the Content Consistency within the Consumer Feedback Information on E-commerce Affects Sales

Authors

Xiaodong Feng, School of Information Management, Sun Yat-Sen University, 510006, Guangzhou, ChinaFollow
Yuhang Huang, School of Information Management, Sun Yat-Sen University, 510006, Guangzhou, China
Chenhui Li, School of Economics and Management, Harbin Institute of Technology, 150006, Harbin, China

Recommended Citation

Feng, Xiaodong; Huang, Yuhang; and Li, Chenhui, "How the Content Consistency within the Consumer Feedback Information on E-commerce Affects Sales" (2025). WHICEB 2025 Proceedings. 34.
https://aisel.aisnet.org/whiceb2025/34