Advertising or Freemium: The Revenue Model Decisions for Competing Artificial Intelligence-based Platforms

Authors

Siyuan Wang, School of Economics and Management, Communication University of China, Beijing 100024, ChinaFollow
Lin Wang, School of Economics and Management, Communication University of China, Beijing 100024, China; State Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing 100024, PR ChinaFollow
Zhiyong Li, School of Economics and Management, Communication University of China, Beijing 100024, China; State Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing 100024, PR ChinaFollow
Donghan Wang, School of Economics and Management, Communication University of China, Beijing 100024, China; State Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing 100024, PR ChinaFollow

Recommended Citation

Wang, Siyuan; Wang, Lin; Li, Zhiyong; and Wang, Donghan, "Advertising or Freemium: The Revenue Model Decisions for Competing Artificial Intelligence-based Platforms" (2025). WHICEB 2025 Proceedings. 75.
https://aisel.aisnet.org/whiceb2025/75