Is it always better to be distinctive? Optimal distinctiveness in the sharing economy platform market to maintain active user

Authors

Mengsi Zhu, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212100, China
Nianxin Wang, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212100, China
Yuxue Yang, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212100, ChinaFollow

Recommended Citation

Zhu, Mengsi; Wang, Nianxin; and Yang, Yuxue, "Is it always better to be distinctive? Optimal distinctiveness in the sharing economy platform market to maintain active user" (2024). WHICEB 2024 Proceedings. 88.
https://aisel.aisnet.org/whiceb2024/88