An Empirical Investigation of Consumers’ Switching Intention from Traditional E-commerce to Short Video E-commerce from the Perspective of Information Processing

Authors

Xinyu Yao, Communication University of China, Beijing 100024, China
Chen Tao, Communication University of China, Beijing 100024, China
Yi Cui, Communication University of China, Beijing 100024, ChinaFollow
Jie Li, Hangzhou Dianzi University Information Engineering College, Hangzhou 311305, Zhejiang

Recommended Citation

Yao, Xinyu; Tao, Chen; Cui, Yi; and Li, Jie, "An Empirical Investigation of Consumers’ Switching Intention from Traditional E-commerce to Short Video E-commerce from the Perspective of Information Processing" (2024). WHICEB 2024 Proceedings. 80.
https://aisel.aisnet.org/whiceb2024/80