Research on the Influence Mechanism of Privacy Concerns on Online Behavioral Advertising Acceptance

Authors

Yixuan Yao, School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China
Li Li, School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, ChinaFollow

Recommended Citation

Yao, Yixuan and Li, Li, "Research on the Influence Mechanism of Privacy Concerns on Online Behavioral Advertising Acceptance" (2024). WHICEB 2024 Proceedings. 108.
https://aisel.aisnet.org/whiceb2024/108