Clarifying the relationship between inter-organizational compatibility and mass customization: The role of marketing learning and competitive intensity

Authors

Mengru Zhang, University of Science and Technology of China, Anhui Hefei 08544, China
Tianyi Ma, University of Science and Technology of China, Anhui Hefei 08544, China
Zujun Zhu, Party School of Anhui Provincial Committee of C.P.C, Anhui Hefei 08544, ChinaFollow
Xiaoyu Yao, University of Science and Technology of China, Anhui Hefei 08544, China

Recommended Citation

Zhang, Mengru; Ma, Tianyi; Zhu, Zujun; and Yao, Xiaoyu, "Clarifying the relationship between inter-organizational compatibility and mass customization: The role of marketing learning and competitive intensity" (2024). WHICEB 2024 Proceedings. 68.
https://aisel.aisnet.org/whiceb2024/68