Research on the Influence Mechanism of Blind Box Product Characteristics on Consumers' Purchase Intention

Authors

Linmei Zhan, Economics and Management College, China University of Geosciences, Wuhan, China
Ying Xiong, Economics and Management College, China University of Geosciences, Wuhan, ChinaFollow

Recommended Citation

Zhan, Linmei and Xiong, Ying, "Research on the Influence Mechanism of Blind Box Product Characteristics on Consumers' Purchase Intention" (2024). WHICEB 2024 Proceedings. 52.
https://aisel.aisnet.org/whiceb2024/52