Influencer-focused Barrages in Product Demo Videos: An Exploratory Study

Authors

Juntao Wu, International Business School, Beijing Foreign Studies University, Beijing, China
Yanli Pei, International Business School, Beijing Foreign Studies University, Beijing, ChinaFollow
Shan Wang, Edwards School of Business, University of Saskatchewan, Saskatoon, SK, S7N 5A7, Canada
Fang Wang, Lazaridis School of Business & Economics, Wilfrid Laurier University, Waterloo, Ontario, N2L 3C5, Canada

Recommended Citation

Wu, Juntao; Pei, Yanli; Wang, Shan; and Wang, Fang, "Influencer-focused Barrages in Product Demo Videos: An Exploratory Study" (2024). WHICEB 2024 Proceedings. 23.
https://aisel.aisnet.org/whiceb2024/23