Boosting Sales for Agricultural Products through Live Streaming: the Role of Product Distance, Scene Type and Streamer Type

Authors

Nan Wang, School of Information Management, Wuhan University, 299 Bayi Road, Wuhan 430072, ChinaFollow
Gong Chen, School of Information Management, Wuhan University, 299 Bayi Road, Wuhan 430072, China
Xiabing Zheng, School of Public Affairs, University of Science and Technology of China, Hefei 230026, China

Recommended Citation

Wang, Nan; Chen, Gong; and Zheng, Xiabing, "Boosting Sales for Agricultural Products through Live Streaming: the Role of Product Distance, Scene Type and Streamer Type" (2024). WHICEB 2024 Proceedings. 117.
https://aisel.aisnet.org/whiceb2024/117