Cross-Store Discount or Purchase Subsidy？ Promotion Strategy of e-commerce platforms Based on the Two-Sided Market Theory

Authors

Miao Wang, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, PR China
Zhenhua Qu, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, PR China
Zhiyuan Fan, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, PR China
Yifei Liu, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, PR China
Min Wang, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, PR ChinaFollow

Recommended Citation

Wang, Miao; Qu, Zhenhua; Fan, Zhiyuan; Liu, Yifei; and Wang, Min, "Cross-Store Discount or Purchase Subsidy？ Promotion Strategy of e-commerce platforms Based on the Two-Sided Market Theory" (2024). WHICEB 2024 Proceedings. 1.
https://aisel.aisnet.org/whiceb2024/1