Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing

Authors

Shujun Li, School of Economics and Management, Wuhan Railway Vocational College of Technology, Wuhan, ChinaFollow
Li Li, School of Economics and Management, Wuhan Railway Vocational College of Technology, Wuhan, China
Yiwen Cui, School of Economics and Management, Wuhan Railway Vocational College of Technology, Wuhan, China
Xueyan Wu, School of Economics and Management, Wuhan Railway Vocational College of Technology, Wuhan, China

Recommended Citation

Li, Shujun; Li, Li; Cui, Yiwen; and Wu, Xueyan, "Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing" (2023). WHICEB 2023 Proceedings. 7.
https://aisel.aisnet.org/whiceb2023/7