Research on the Influence of Anchors’ Characteristics on Consumers’ Impulse Buying from the Perspective of Emotional Contagion

Authors

Xiaoting Chen, School of Economics and Management, Nanjing University of Science and Technology, Nanjing, 210094, ChinaFollow
Li Li, School of Economics and Management, Nanjing University of Science and Technology, Nanjing, 210094, ChinaFollow

Recommended Citation

Chen, Xiaoting and Li, Li, "Research on the Influence of Anchors’ Characteristics on Consumers’ Impulse Buying from the Perspective of Emotional Contagion" (2023). WHICEB 2023 Proceedings. 53.
https://aisel.aisnet.org/whiceb2023/53