The influence of marketing stimuli and contextual factors on consumers' intention to make impulse purchases in live e-commerce

Authors

Yi Chen, Wuhan University of Technology, Wuhan 430070, China
Wenwen Yue, Wuhan University of Technology, Wuhan 430070, ChinaFollow

Recommended Citation

Chen, Yi and Yue, Wenwen, "The influence of marketing stimuli and contextual factors on consumers' intention to make impulse purchases in live e-commerce" (2023). WHICEB 2023 Proceedings. 46.
https://aisel.aisnet.org/whiceb2023/46