Tourist Satisfaction Analysis of Rural Cultural Tourism Based on the Enhanced IPA Model

Authors

Minglei Li, School of Information Management and the Institute of Big Data and Digital Economy, Hubei University of Economics, Wuhan 430205, China; School of Public Affairs and Administration, University of Electronic Science and Technology, Chengdu 611731, ChinaFollow
Guoyin Jiang, School of Public Affairs and Administration, University of Electronic Science and Technology, Chengdu 611731, China
Wenping Liu, School of Information Management and the Institute of Big Data and Digital Economy, Hubei University of Economics, Wuhan 430205, China
Shan Chang, School of Information Management and the Institute of Big Data and Digital Economy, Hubei University of Economics, Wuhan 430205, China

Recommended Citation

Li, Minglei; Jiang, Guoyin; Liu, Wenping; and Chang, Shan, "Tourist Satisfaction Analysis of Rural Cultural Tourism Based on the Enhanced IPA Model" (2023). WHICEB 2023 Proceedings. 41.
https://aisel.aisnet.org/whiceb2023/41