How Characteristics of Creator and Campaign Shape Crowdfunding Performance: Using Hierarchical Linear Modeling

Authors

Baihui Shi, Jiangsu University of Science and Technology, Zhenjiang, China
Nianxin Wang, Jiangsu University of Science and Technology, Zhenjiang, ChinaFollow
Qingxiang Li, Jiangsu University of Science and Technology, Zhenjiang, China

Recommended Citation

Shi, Baihui; Wang, Nianxin; and Li, Qingxiang, "How Characteristics of Creator and Campaign Shape Crowdfunding Performance: Using Hierarchical Linear Modeling" (2023). WHICEB 2023 Proceedings. 15.
https://aisel.aisnet.org/whiceb2023/15