How does cover content matter for online medical crowdfunding? An emotion appeal perspective

Authors

Xiaojin Shen, Tianjin University, Tianjin, China
Yi Wu, Tianjin University, Tianjin, China
Xiaopan Wang, Zhengjiang Gongshang University, Hongzhou, ChinaFollow

Recommended Citation

Shen, Xiaojin; Wu, Yi; and Wang, Xiaopan, "How does cover content matter for online medical crowdfunding? An emotion appeal perspective" (2023). WHICEB 2023 Proceedings. 14.
https://aisel.aisnet.org/whiceb2023/14