The Effect of Service Guarantees on Online Customers ’ Purchase Intention

Authors

peng hong, School of Business Administration, Zhongnan University of Economics and Law, China
lei rong, School of Business Administration, Zhongnan University of Economics and Law, China
wei jang, School of Business Administration, Zhongnan University of Economics and Law, China

Recommended Citation

hong, peng; rong, lei; and jang, wei, "The Effect of Service Guarantees on Online Customers ’ Purchase Intention" (2014). WHICEB 2014 Proceedings. 95.
https://aisel.aisnet.org/whiceb2014/95