The Effect of Service Guarantee on Service Qualit of Online Merchants

Authors

Peng Hong, School of Business Administration, Zhongnan University of Economics and Law, China
Wei Jiang, School of Business Administration, Zhongnan University of Economics and Law, China
Lei Rong, School of Business Administration, Zhongnan University of Economics and Law, China

Recommended Citation

Hong, Peng; Jiang, Wei; and Rong, Lei, "The Effect of Service Guarantee on Service Qualit of Online Merchants" (2014). WHICEB 2014 Proceedings. 94.
https://aisel.aisnet.org/whiceb2014/94