Abstract
Small and Medium-sized Enterprises (SMEs) across the globe are grappling with formidable challenges brought about by the relentless pace of technological change. This is particularly pronounced in developing countries, where these businesses face a unique set of obstacles in embracing digital transformation. Challenges include limited financial resources, a lack of awareness regarding the implications of digital transformation, a deficit in technological expertise, and the constantly evolving nature of digital technologies. Using Oman as a case study, this research presents an empirically grounded digital transformation framework tailored to the specific needs and constraints of SMEs in developing nations. The study introduces innovative concepts such as the "digital transformation canvas" and "digital interaction," forming the fundamental building blocks of digital transformation. The digital transformation canvas, developed through a design science research approach, offers a practical and adaptable framework for SMEs in these regions. It encompasses nine essential components: ecosystem, strategy, people, technology, innovation, revenue, customer (external interactions), internal operations (internal interactions), and continuous development. This framework provides a valuable roadmap for SMEs in developing countries, seeking to thrive in the digital age.
Recommended Citation
Sammour, Yazan; Chen, Yun; and Griffiths, Marie, "Design and Development of a Digital Transformation Canvas for SMEs in Developing Countries: A Case Study of Oman" (2024). UK Academy for Information Systems Conference Proceedings 2024. 26.
https://aisel.aisnet.org/ukais2024/26