Exploring Virtual Identity Perceptions’ Impact on Social Media Behavior

Authors

• Rishika Jain, Mahindra UniversityFollow
• Vishnu Prasad V, S. P. Jain Institute of Management & Research (SPJIMR)Follow

Comments

TPP-1535

Recommended Citation

Jain, Rishika and V, Vishnu Prasad, "Exploring Virtual Identity Perceptions’ Impact on Social Media Behavior" (2026). ICIS 2026 TREOS. 239.
https://aisel.aisnet.org/treos_icis2026/239