Extending the Scope of Immersion Research in Information Systems: The Cases of Low-Immersive VR Stores and Storytelling in AI Chatbots

Authors

• Markus Makkonen, Tampere UniversityFollow

Comments

TPP-1524

Recommended Citation

Makkonen, Markus, "Extending the Scope of Immersion Research in Information Systems: The Cases of Low-Immersive VR Stores and Storytelling in AI Chatbots" (2026). ICIS 2026 TREOS. 232.
https://aisel.aisnet.org/treos_icis2026/232