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ICIS 2021 TREOs
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Paper Number
1133
Recommended Citation
Huang, Ziyue, "Stop Killing Brand’s Reputation: Framework for Collaborating with Social Influencers Puffery" (2021). ICIS 2021 TREOs. 57.
https://aisel.aisnet.org/treos_icis2021/57
Rate Potential Impact
COinS
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