ICIS 2021 TREOs
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Paper Number
1095
Recommended Citation
Shuva, Syed and Mullins, Jeffrey K., "LMAO, SMH, or WTF? The role of internet memes in mood, engagement, and persuasion." (2021). ICIS 2021 TREOs. 30.
https://aisel.aisnet.org/treos_icis2021/30
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