ICIS 2021 TREOs
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Paper Number
1094
Recommended Citation
Cornelius, Samia; Leidner, Dorothy E.; and Bina, Saman, "How Influential are Virtual Influencers? Impact of Visual Realism on Credibility" (2021). ICIS 2021 TREOs. 29.
https://aisel.aisnet.org/treos_icis2021/29
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