Tailoring Fear Appeal Messages By Incorporating Self-Construal Theory To Enhance Persuasiveness

Authors

• Yitian Xie, Xi'an Jiaotong - Livepool UniversityFollow
• Robert Willison, Xi'an Jiaotong Liverpool UniversityFollow
• Hemin Jiang, University of Science and Technology of ChinaFollow

Recommended Citation

Xie, Yitian; Willison, Robert; and Jiang, Hemin, "Tailoring Fear Appeal Messages By Incorporating Self-Construal Theory To Enhance Persuasiveness" (2026). ECIS 2026 TREOs. 8.
https://aisel.aisnet.org/treos_ecis2026/8