Sustaining Platform Viability Through Strategic Ecosystem Reconfiguration: The Role Of Influencer Integration And Rebranding

Authors

• Mona Abusurrah, Taibah UniversityFollow
• Albayan Alraddadi, Taibah UniversityFollow

Recommended Citation

Abusurrah, Mona and Alraddadi, Albayan, "Sustaining Platform Viability Through Strategic Ecosystem Reconfiguration: The Role Of Influencer Integration And Rebranding" (2026). ECIS 2026 TREOs. 62.
https://aisel.aisnet.org/treos_ecis2026/62