Does the Perceived Privacy Risk of AI Matter? A Longitudinal Study of the Drivers of the Continuous Use of Intelligent Voice Assistants

Authors

Brigid Appiah Otoo, University of Central ArkansasFollow
Kofi Osei-Frimpong, Mohammed VI Polytechnic UniversityFollow

Abstract

Intelligent Voice Assistants (IVAs) have gained significant momentum in both practice-oriented and academic research. IVAs have become part of consumers’ daily lives by influencing their daily tasks as well as their day-to-day decision-making. Despite the rapid adoption of Intelligent Voice Assistants (IVAs), users often become passive in continuously using these technologies. This raises the question of what factors drive social responses in users to continue using IVAs. To help answer this question, this study examines the enablers and inhibitors of IVAs’ continuous use and the moderating effect of users’ perceived privacy risk.

Paper Number

tpp1339

Recommended Citation

Appiah Otoo, Brigid and Osei-Frimpong, Kofi, "Does the Perceived Privacy Risk of AI Matter? A Longitudinal Study of the Drivers of the Continuous Use of Intelligent Voice Assistants" (2024). AMCIS 2024 TREOs. 88.
https://aisel.aisnet.org/treos_amcis2024/88