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Abstract
Rewards crowdfunding is a means for individuals or businesses to raise funds for ventures, such as products or projects for new business ventures or a one-time venture. The IS discipline has shown a keen interest in this topic, with more than 100 articles published in the Basket of 8 journals since 2009 related to crowdfunding, with about half of these related specifically to rewards crowdfunding. Much of the research to date surrounds factors or predictors that lead to a successful campaign. However, a close look at the literature shows that a variety of measures is used to indicate success. Our goal is to explore the variety of outcome measures found within the literature and propose some guidelines for their use.
Paper Number
tpp1285
Recommended Citation
Beaulieu, Tanya and Uddin, Shahriar, "Measuring Outcomes in Reward Crowdfunding: Exploring Variations within the IS Literature" (2024). AMCIS 2024 TREOs. 76.
https://aisel.aisnet.org/treos_amcis2024/76
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