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Abstract
In this study, we investigate information privacy control within groups on social media sites. Privacy control is redefined to be not a concern but the actual control mechanism over the collected information by social media users. A research model is developed that considers the relationship between group privacy control and personal information disclosure behavior. We propose that average privacy control within a group has a curvilinear relationship with personal information disclosure behavior. We also propose that the variance of privacy control within a group weakens the relationship between average group privacy control and information disclosure. Our model will be tested by a laboratory experiment with a 2 (average privacy control within a group: low vs. high) x 2 (variance of privacy control within a group: low vs. high) factorial design.
Paper Number
tpp1283
Recommended Citation
Huang, Ziyue, "Group Privacy Control and Personal Information Disclosure: A Curvilinear Relationship" (2024). AMCIS 2024 TREOs. 48.
https://aisel.aisnet.org/treos_amcis2024/48
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