Cultural Differences in the Adoption of Privacy-Enhancing Technologies

Authors

Raji Raman, Virginia TechFollow
Christine ABDALLA MIKHAEIL, IESEG School of ManagementFollow
Tabitha James, Virginia TechFollow
Viswanath Venkatesh, Virginia TechFollow

Abstract

In the absence of other data protections such as legislation, privacy-enhancing technologies (PETs) offer a way for users to protect their data. PETs include solutions such as private browsing, privacy-focused web browsers, privacy browsers, secure (encrypted) messaging, and secure (encrypted) email. The adoption of PETs is low and hindered by the need for users to use a piece of software that they may not fully understand the benefits of using. Moreover, privacy is socially constructed and what it means to people may vary among countries. We use the second version of the unified theory of acceptance and use of technology (UTAUT2) to examine factors that may encourage the adoption of PETs in different countries. We will present the status of the project and the findings to date.

Paper Number

tpp1382

Recommended Citation

Raman, Raji; ABDALLA MIKHAEIL, Christine; James, Tabitha; and Venkatesh, Viswanath, "Cultural Differences in the Adoption of Privacy-Enhancing Technologies" (2024). AMCIS 2024 TREOs. 46.
https://aisel.aisnet.org/treos_amcis2024/46