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Paper Number
1110
Theme Table
5
Abstract
We propose a study that applies the new set of logic of digital innovation as a theoretical lens to investigate the indirect effect of digital innovation of social media on the innovation in relevant traditional industries.
Recommended Citation
Song, Sumin and Han, Kunsoo, "The impact of digital innovation on the innovation of traditional industry" (2021). AMCIS 2021 TREOs. 31.
https://aisel.aisnet.org/treos_amcis2021/31
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