Affiliated Organization

proceedings_helsinki_mob_rt

Abstract

No handset-based data on mobile subscriber behavior has been available earlier. The new monitoring software developed for Symbian smartphones provides a possibility for the fist time to obtain accurate usage-level data, making both descriptive comparisons and strict statistical analyses on various usage-level factors viable. The study finds that the WCDMA technology has positive effects on the usage of packet data services. In addition, it seems that the usage of new advanced services is best explained by demographic factors, whereas the conventional service usage can be predicted by simply measuring earlier usage activity. In addition, 3rd party application usage seems promising. From the business perspective the study suggests that advanced handsets have an effect on the data usage patterns, and that smartphone customization with e.g. 3rd party applications is perceived very important among subscribers. The monitoring platform also supports regulatory studies.

Volume

6

Issue

50

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