Abstract
Assessing the legitimacy of manufacturers is important for merchandise production delegations, particularly for resource-limited small businesses (e.g., fanwork artists). This challenge involves the principal-agent perspective, which implies two information problems: the expectancy formulation problem and expectancy disconfirmation problem. Whereas heuristic disclosure facilitates expectancy formulation, the expectancy disconfirmation problem may be mitigated by deliberative disclosure, particularly through non-immersive virtual reality (VR) manufacturer tours. However, the manner in which non-immersive VR features resolve the delegation challenge remains unclear. By leveraging a natural experiment within a manufacturer-to-business platform, we examine the causal effects of heuristic disclosure and VR-enhanced deliberative disclosure factors (i.e., video panorama and perspective interval). Our findings offer significant implications for both the literature and practice.
Recommended Citation
Xu, Jiahong; Liu, Hefu; Choi, Chun Fung (ben); Zhou, Jingmei; and Boh, Wai Fong, "Seeing Is Believing or Is It Not? Expectancy Formulation and (Dis-)Confirmation with Virtual Reality Tours in Fanwork Merchandise Manufacturing" (2025). SIGHCI 2024 Proceedings. 2.
https://aisel.aisnet.org/sighci2024/2
