Abstract

The goal of sustainability is to preserve resources for future generations. Climate change is a major environmental problem that violates the goal of sustainability. A key strategy to combat climate change is to reduce carbon emission that is largely generated by road transport. Traditional interventions on promoting eco-driving behaviors often fail to convince people to alter their driving behaviors. The growing use of persuasive visualization allows individuals to become aware of the relationship between their driving behaviors and the associated environmental impact. Drawing on the expectancy theory of motivation, this study plans to explore ways to design effective visualization to promote eco-driving behaviors. Additionally, this study proposes a unique lab experiment that enables the manipulation of visualizations and presents an opportunity to observe individuals’ driving behavioral changes.

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