Abstract
With rapid technological advances, digital products are becoming increasingly prevalent. Although past studies have examined the contribution of online reviews extensively in the context of physical products, there is limited understanding of the contribution of online reviews in digital product innovation. To this end, this study reviews previous work related to online reviews of physical and digital products in an attempt to reclassify online reviews of digital products from the perspective of consumer motivation. Taking game-related app reviews as an example, we employed a topic modeling model to extract insights related to consumer motivation. An in depth appreciation of consumers’ motivation from analyzing online reviews can yield invaluable insights in driving digital product innovation.
Recommended Citation
Zhang, Chenxi; Xiong, Bingqing; Lim, Eric; Tan, Chee-Wee; and Xu, Zeshui, "Classification of Online Customer Reviews for Digital Product Innovation: A Motivation Perspective" (2021). SIGHCI 2021 Proceedings. 17.
https://aisel.aisnet.org/sighci2021/17