Abstract
In the modern digital landscape, people's behaviors are influenced by the information they encounter, especially within social networks where passive observers can become active in spreading new ideas (Rafaeli et al. 2004). While Rogers' diffusion of innovation theory (2003) highlights the initial awareness and opinion-forming stages as crucial, there remains a lack of understanding regarding how the frequency of exposure to new concepts affects these stages. This study focuses on the frequency of exposure impacting disseminated information within the Twitter-sphere, examining over 1.2 million tweets from 40,000 users. Frequency indicates the mean daily number of followees' tweets. Our analysis aims to uncover the role of repeated exposure in prompting user participation in spreading information.
Recommended Citation
Atlas, Mor; Gavious, Arieh; and Ravid, Gilad, "Unveiling Frequency Trends L eading to Information Dissemination" (2023). Proceedings of the 2023 Pre-ICIS SIGDSA Symposium. 1.
https://aisel.aisnet.org/sigdsa2023/1