Abstract

This article motivates an analytical overview of how epistemic network analysis (ENA) can help unpack the associations between thematic elements drawn from focus group reflections on deepfakes, associated co-creation activities and team routines. Theoretically, these themes are derived from the activity theory framework, which situates a multi-level prism connecting information routines, collective norms surrounding information evaluation and synthesis, as well as the mediating effect of generative AI tools. The results of this analysis can help to situate how ENA can provide an empirically grounded understanding of the connections between the theoretical constructs of activity theory within the contextual stage of deepfakes co-creation, thereby providing theoretical and methodological contributions to information systems research.

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