Abstract
Dark patterns are deliberate user interface design choices that prioritize manipulation over usability, thereby undermining user autonomy and eroding trust in digital systems. Although several classifications describe how dark patterns appear visually or structurally, far fewer studies explain how these tactics influence users over time or why they lead to a breakdown in trust. This gap limits our ability to distinguish persuasive designs from manipulative tactics. To address this need, we introduce the Dark Pattern - Trust Erosion Model (DP-TEM) framework. This conceptual framework links deceptive interface features to the cognitive and emotional mechanisms they trigger and the long-term deterioration of user trust. The framework provides a structured approach for identifying misleading design tactics and understanding their cumulative impact on user autonomy and continuance intention. The proposed framework helps professionals and researchers identify, evaluate, and combat dark patterns, thereby promoting transparency and user empowerment in the online environment.
Recommended Citation
Prakash, Anjali; Umapathy, Karthikeyan; and Huang, Haiyan, "The Dark Pattern-Trust Erosion Model: A Framework for Understanding Manipulative Interface Design" (2026). SAIS 2026 Proceedings. 26.
https://aisel.aisnet.org/sais2026/26